Echo JS 0.11.0

Hi Kildyt, I'm also a little lost. I think the site needs a bit of work to explain what this is. Some visuals, getting started, or blog post as nimgrg suggests. 

It also feels heavy on the "phonegap is crap" which isn't necessarily so. I'd sing about your best features, not Phonegap's worst.

Looks like a lot of work has gone into these docs, so it just needs some better communication.