Yeah, totally fake. Which kind of sucks on a site like this where something like a lot of upvotes stays on the front page for an extended amount of time, this is barely even related to the stuff this community wants to read.
I wouldn't exactly call it incompetent, it's essentially replaced most every competing flux implementation out there, and I really don't think cycle.js is replacing it anytime soon.
I don't think anyone is saying that this is the end all be all of web development. Even Facebook as a better solution with Relay and GraphQL.
Regardless, a good idea is a good idea, and Flux is a good idea.